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Session
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Wednesday, January 25
2:00pm - 2:45pm
Salon 5
FORMAT FOCUS: IT’S ALL ABOUT IP
Wednesday, January 25
2:00pm - 2:45pm
Salon 5
FORMAT FOCUS: IT’S ALL ABOUT IP
In the formats business, the idea is everything. With the right IP, you can have a format that travels the world. But just as important as having that idea is protecting it and exploiting it, and in a world where global platforms are hungry for content that can travel (and for the rights to that content), how can you make sure you get the most visibility for your format, and the most return?
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