James Townley is Banijay’s Global Head of Content Development, responsible for driving the development and creation of original non-scripted IP and format acquisition across the 22-territory group and its production entities. Co-leading Creative Networks and the group’s central marketing activity, he supports and champions a strong pipeline of new formats with international appeal. This includes new IP such as Blow Up, Starstruck, Love Triangle and Save the Date which builds on the 200+ new titles launched in 2021. He also manages internal creative incentivisation and pilot schemes, plus development for new platforms.
Most recently, Townley was Global Head of Creative Networks at Endemol Shine Group following his role as Endemol Shine UK’s Director of Operations. He has also held roles at Princess Productions and Sky.