Senior Vice President, International Content Programming & Acquisitions, Pluto TV
Katrina Kowalski is Senior Vice President, International Content Programming and Acquisitions for Pluto TV at Paramount. In this role, she leads an international team and is responsible for Pluto TV content strategy, programming and content partnerships in all markets outside the US.
Most recently, Katrina served as Vice President of Content for Pluto TV and Paramount+ in Canada. In this role, Kowalski was instrumental to the strategic expansion of Paramount+ and Pluto TV in the Canadian market, and responsible for all content decisions for both streaming services in Canada, including original programming and acquisitions.
For the past two decades Kowalski has broadened the television landscape in Canada: a chief programming authority and digital strategist, Katrina has led high performing teams through comprehensive, multi-million dollar content launches across linear and digital platforms. She has a passion for leadership and bringing the best content to audiences, always adapting to the ever-evolving entertainment and media landscape.
Kowalski joined Paramount in November 2021 as Senior Director, Content Programming and Strategy and was elevated to VP in June 2022. Previously she worked at Bell Media as Director of Programming and Digital Content for four years. In Kowalski’s over 20 years with the company, she held several key roles in programming, research and benefits.