Session

You are not currently viewing the most recent Realscreen Summit. Go to Realscreen Summit 2025.

Tuesday, January 29
12:00pm - 1:00pm
Fuse 2

Fighting the Brain Drain

Tuesday, January 29
12:00pm - 1:00pm
Fuse 2

Fighting the Brain Drain

There has been a considerable amount of conjecture and hand-wringing concerning attracting millennial audiences to linear television in the wake of the SVOD revolution, but there’s another big area of concern when it comes to that demographic — having it represented behind the scenes. Does TV have a branding problem? Does the online/SVOD world offer more opportunity creatively and financially to younger content creators? With assorted media pundits lamenting a hastening “demise of television”,how can the medium attract the young creative talent that will lead the screen content industry in the years ahead? In this session, executives from various sectors within the business will examine the issue, with an aim towards fighting the notion that TV is yesterday’s news.