Agent, Alternative Programming, Digital Media, Licensing & Branding
Abrams Artists Agency
Amber is a talent agent at Abrams Artists Agency who focuses on gaming and esports clients. Representing some of today’s hottest names in gaming, Amber has helped clients grow their personal brand within the esports space and beyond. Prior to joining Abrams, Amber worked in the esports and gaming department at Warner Brother’s digital gaming arm, Machinima, where she brought the industry into more traditional verticals of content branding and entertainment by overseeing talent development, 360-talent engagement, and launches for various games. Amber has been ensconced in the esports community and culture and has been one of a few women leading the expansion of this entertainment vertical as a viable business model. She has worked with various partners on game development, helped cross female gamer, Natalie Casanova, into the Fox Show Kicking & Screaming, and headed up the casting and negotiation for Machinima’s property, Transformers: Combiner Wars. Amber has worked with talent at DigiTour, executed a brand deal between Converse and PAX West, and has helped Univision create a multi-cultural creators’ network by creating all aspects of the business development and talent procurement model.