Session
Wednesday, February 5
3:45pm - 4:30pm
Bayfront
Brand partnerships: New and improved!
Wednesday, February 5
3:45pm - 4:30pm
Bayfront
Brand partnerships: New and improved!
The creative relationship between brands and content producers has taken many forms over the years, from product placement to sponsorship, and from development to delivery. As belts tighten at broadcasters and other traditional funding sources, the allure of aligning the right project with the right brand has never been more compelling. Here, you’ll hear from execs across the content ecosystem who excel at bringing brands and creators/producers together, and learn how you can — and why you should — explore such possibilities for your work.