Session
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Tuesday, February 3
11:30am - 12:15pm
Chopin
Brand ambitions: the new wave of unscripted alliances
Brand ambitions: the new wave of unscripted alliances
Tuesday, February 3
11:30am - 12:15pm
Chopin
Brand ambitions: the new wave of unscripted alliances
As brands look to effectively engage audiences through compelling storytelling, they're increasingly turning to non-fiction content to connect with consumers in meaningful ways. In this session, you will gain intel from brands on the kinds of stories they want to tell through unscripted entertainment, and who they want to collaborate with.
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