Session
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Tuesday, February 3
2:30pm - 3:15pm
Chopin
Keeping it fresh: Idol’s open call to next gen fans
Keeping it fresh: Idol’s open call to next gen fans
Tuesday, February 3
2:30pm - 3:15pm
Chopin
Keeping it fresh: Idol’s open call to next gen fans
As American Idol heads into season 24, the iconic ABC series is adding some fresh twists to connect with new audiences. The team behind the refresh will share how creator partnerships and social media plays support the format’s future-proofing strategy.
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