Session

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Wednesday, February 4
1:30pm - 2:00pm
Biscayne

Inside P&G Studios: Redefining the Intersection of Brands and Entertainment

Wednesday, February 4
1:30pm - 2:00pm
Biscayne

Inside P&G Studios: Redefining the Intersection of Brands and Entertainment

This enlightening conversation with Anna Saalfeld, Head of P&G Studios will explore how the content production division of one of the world’s foremost consumer goods companies is redefining the intersection between brands and entertainment. The session will dive into where and how P&G Studios collaborates with production company partners, networks and streamers, and will explore what’s next for the studio.

Joining Anna will be Executive Producer, Loretha Jones, where they will talk about one of the projects coming out of P&G's Queen Collective initiative — a partnership with Procter & Gamble, Queen Latifah, Flavor Unit Entertainment, and Tribeca Studios.