Session

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Monday, February 2
2:30pm - 3:15pm
Chopin

Marketing for the win: growing fans & ROI

Monday, February 2
2:30pm - 3:15pm
Chopin

Marketing for the win: growing fans & ROI

In a multiplatform world, marketing is an increasingly important component of the programming equation. Producers need to champion their IP across platforms, screens, and fandoms, and that means thinking like a marketer. From engaging audiences on social media to extending their brands via FAST channels and immersive experiences, marketing-savvy producers are an integral part of the team driving the cross-platform lifecycle of a project. In this session, we bring together marketers, platform leaders, and producers to discuss how earned media and community-driven discovery are reshaping the success of unscripted content.