Session
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Tuesday, February 3
3:30pm - 4:00pm
Chopin
Transforming for now: Creator economy for TV producers
Transforming for now: Creator economy for TV producers
Tuesday, February 3
3:30pm - 4:00pm
Chopin
Transforming for now: Creator economy for TV producers
Evan Shapiro predicted that 2025 would be “The year of The Creator.” Boy was he right!
Now, Shapiro predicts that through the end of the decade the biggest growth in The Creator Economy will come from traditional media pros embracing Creator platforms and tenets.
In this session, the Media Cartographer explains his thesis and shows precisely what traditional TV producers and brands can do to thrive in an era of infinite fragmentation.
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