Joe Livecchi is the Chief Executive Officer of Wrigley Media Group (WMG), the largest integrated film and television studio operation in Kentucky, where he leads a full‑service content company focused on scalable IP, production services, and strategic partnerships. WMG’s footprint includes sister company LEX Studios, a 50,000+ sq‑ft complex with three soundstages & turnkey production.

A hands‑on dealmaker, Livecchi works across television & film with independent producers, studios, and streamers to harness WMG’s end‑to‑end infrastructure—development, production, post, and distribution support—while steering partners to Kentucky’s best‑in‑class 30–35% tax incentive. WMG’s engine has delivered 450+ episodes of premium television across genres, underscoring the company’s reliability at scale. Livecchi’s marketplace savvy extends to rights and formats; he helped drive the MIPCOM transaction transferring U.S. rights for Relative Justice to GRB Media Ranch, exemplifying agile catalog monetization.

Before WMG, Livecchi founded Noble Savages, producing series including A&E’s Alaska PD, History’s Save It or Sell It, and FYI’s Question of Love. Earlier, as SVP, Development at CMT, he oversaw Steve Austin’s Broken Skull Ranch, American Speed: The True Story of NASCAR, and the scripted event Sun Records. His producing/showrunning credits span scripted and unscripted, including the syndicated action‑comedy She Spies. He began on the network marketing side at ABC and NBC, leading creative on campaigns for the Olympics, Friends, Will & Grace, and The Apprentice—a foundation for his IP‑first packaging and brand‑storytelling approach today.

As a thought leader and AI strategist, Livecchi speaks frequently on how generative tools are reshaping development, production, and post—appearing at Realscreen Summit 2026 (“Optimizing unscripted with AI”) and chairing and moderating debate sessions on the Creative Industries stage at The AI Summit New York. He continues to champion a partnership‑driven model that blends creative ambition with operational excellence and incentive‑smart financing—scaling stories from Kentucky to the world.