David Eilenberg is the Head of Content for Roku Media. He is responsible for the overall vision, creative strategy, and go-to-market execution, both domestically and in international territories, for content across Roku Media, as well as for setting and
achieving long-term growth goals and acquisition of target audiences.

As the leader of Roku Media’s Content organization, Eilenberg is responsible for the overall content mix inside Roku’s proprietary AVOD service, The Roku Channel, and oversees the teams responsible for Roku Originals, Direct Licensing and Programming, AVOD/FAST, Roku Sports, Roku Brand Studio, and “This Old House.” In his prior role as Head of Roku Originals, Eilenberg and his team brought highly anticipated titles, including “The Spiderwick Chronicles,” “WEIRD: The Al Yankovic Story,” “The Great
American Baking Show,” “Honest Renovations,” “NFL Draft: The Pick Is In,” “WWE: Next Gen,” “Fight Inc: Inside the UFC,” and many more to millions of streamers to enjoy for free.
 
Before joining Roku, Eilenberg most recently served as chief creative officer at ITV America, responsible for the company’s creative strategy and growth opportunities across six production labels – ITV Entertainment, Leftfield Pictures, Sirens Media,
Thinkfactory Media, High Noon Entertainment, and Good Caper Content – and leveraging global formats for the U.S. market. Among the many series he has spearheaded are the multi-Emmy-winning “Queer Eye” (Netflix); “Love Island” (CBS and
now Peacock); “Hell’s Kitchen” (Fox); “The Chase” (ABC); “My Mom, Your Dad” (HBO Max); and “Rat in the Kitchen” (TBS).

Prior to ITV, Eilenberg was senior vice president of unscripted development, late night and specials at Turner, overseeing such series as “King of the Nerds” and “Cold Justice,” as well as the late-night “CONAN,” starring Conan O'Brien. Before that, he was head of development and current programming for Mark Burnett Productions, where he helped develop and produce award-winning hits including “The Voice,” “Shark Tank,” and “Are You Smarter Than a Fifth Grader?” A prolific creator, writer, and producer, Eilenberg was head writer on “The Weakest Link” and a writer on “Da Ali G Show.” He also was co-director/producer of the critically acclaimed documentary “On Common Ground,” and he co-created the series “Dismissed.”