Speaker Zoe Fairbourn
As Head of Strategic Partnerships at Hello-Sunshine, Zoë’s role is to create and oversee partnerships and content opportunities across the company’s film, television, digital and direct-to-consumer business. She built Hello Sunshine’s brand business by creating integrated marketing and content opportunities across business units with companies like P&G, Diageo, Buick Anheuser Busch, Google and Pepsi brands. Leaning into her expertise in branded entertainment, Zoe has helped shepherd key unscripted projects, including Side Hustlers TV series with Ally and Roku, In Her Element with HPE and the Fair Play documentary film with P&G.
Throughout her career at companies like Conde Nast and WME, she developed and managed a wide range of branded entertainment programs and talent partnerships for marquee brands such as Coca Cola, American Express, Polaroid, Pernod-Ricard and Evian. Before joining Hello Sunshine, Zoe oversaw all film and television integration/promotional campaigns and licensing for both The Weinstein Company and Dimension Films. She also managed and grew the Lexus Short Film series into a global film marketing program, winning a Cannes Lion in 2017. Zoë Fairbourn’s now 20+ years’ experience in film, television and digital content have allowed her to develop unique marketing solutions for brands and companies seeking a voice in entertainment.
Speaking on: The new reality of brands and unscripted: a case study in collaboration
