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MONDAY, JANUARY 27 - THURSDAY, JANUARY 30
SHERATON NEW ORLEANS
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2025

Speakers


Debra Goldfarb

Head of Alternative Television

Gersh Agency

Debra Goldfarb is a Partner and Senior Agent in the Alternative Television Department of Gersh. Last year, Gersh acquired the Alternative and Digital departments of A3, as well as sports agency You First, becoming the fastest growing major entertainment and sports agency in the industry. Now with headquarters in Los Angeles, New York, and Madrid, Gersh employs a dedicated team of over 600 located across 15 countries and servicing clients across the globe.

Debra began her 35+ year career as a trainee in the mailroom of the William Morris Agency. As a young agent, she built her career by representing and staffing on-camera talent, production companies, producers, directors, and also packaging shows in the burgeoning unscripted/alternative/reality business for the network, syndication, basic and pay cable outlets. After nearly eight years at WMA, Debra joined Creative Artists Agency, where she helped launch their alternative reality department and proudly represented clients across all genres of content, including primetime, late night, daytime, news, sports, and animation.

In 2001, and after nearly fifteen years working at the largest agencies, Debra became a Partner and Co-Owner of Rebel Entertainment Partners, Inc. (Rebel), where she and her team packaged programming and/or represented the creators or showrunners of content including numerous successful series such as ABC's “Extreme Makeover: Home Edition," Comedy Central's "@midnight", scripted series “Brothers,” starring Michael Strahan on Fox, Fox’s “Rebel Billionaire, with Sir Richard Branson,” and Nina L. Diaz, network executive and creator of hit shows including, MTV’s “Cribs” and “My Super Sweet Sixteen,” just to name a few. In 2017, Debra joined The Gersh Agency as Head of the Alternative Television Department, representing the stars of many popular TV shows such as MTV's "Catfish," Bravo's "Real Housewives of New York" and "Real Housewives of Atlanta," and Netflix' soon to be released "Temptation Island" and Executive Producers of hit shows including, Sony's "Wheel of Fortune" and "Celebrity Wheel of Fortune," CBS' hit late-night show, "After Midnight, with Taylor Tomlinson," Bravo's "Project Runway," and NBCUNI/Peacock shows "Paris & Nicole, The Encore," "Swedish Art of Death Cleaning with Amy Poehler," "Queens Court," and "Temptation Island," just to name a few.

Debra was recently elevated to Partner at Gersh and she and her colleagues in the Alternative Department are very excited to be involved with shows including the newly announced "Duck Dynasty, The Revival," "Denise Richards and the Wild Things," "Expedition X with Josh Gates," and "Destination of the Damned, with Zak Bagans" in the year ahead!

 

Speaking on: New revenue models in the Peak IP era

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