Cyrus Farrokh

SVP, Sales, U.S. & Latin America
FOX Entertainment Global

Cyrus Farrokh is Senior Vice President of Sales, U.S. & Latin America, at FOX Entertainment Global, where he oversees content licensing and strategic partnerships across key territories. Based in Los Angeles, Cyrus helps lead FOX’s US and LATAM content monetization efforts for scripted, unscripted, and animated programming, while helping drive co-productions, format deals, and local-language opportunities throughout the Americas.

With nearly two decades of experience at the intersection of global content distribution and strategy, Cyrus is known for his deep knowledge of international markets, his sharp commercial instincts, and his ability to bridge creative and business strategy in a rapidly evolving global landscape. He previously served as Senior Vice President, Head of Worldwide Strategy and U.S. Operations at Studio Ramsay Global, where he played a pivotal role in building out Gordon Ramsay’s global content business in partnership with FOX Entertainment. Prior to that, he was President of Distribution at Propagate Content, where he helped launch the company’s distribution business and steering the international expansion and portfolio of hit formats and originals.

Earlier in his career, Cyrus held senior sales and leadership roles at Electus and Shine International, where he was instrumental in launching and scaling internationally recognized formats and scripted IP. He began his career in television at Media Rights Capital, after first training at WME.