Session

Tuesday, February 3
11:30am - 12:15pm
Chopin

Brand ambitions: the new wave of unscripted alliances

Tuesday, February 3
11:30am - 12:15pm
Chopin

Brand ambitions: the new wave of unscripted alliances

As brands look to effectively engage audiences through compelling storytelling, they're increasingly turning to non-fiction content to connect with consumers in meaningful ways. In this session, you will gain intel from brands on the kinds of stories they want to tell through unscripted entertainment, and who they want to collaborate with.