Session

Tuesday, February 3
3:30pm - 4:00pm
Chopin

In Conversation With: Jordan Matter

Tuesday, February 3
3:30pm - 4:00pm
Chopin

In Conversation With: Jordan Matter

Youtuber Jordan Matter (@jordanmatter) parlayed fame in dance photography circles into celebrity Creator status, amassing over 12 billion Youtube views for his channel. In this Conversation session, Matter dives into the strategies that influenced his success, how authenticity fosters real audience connections, and how he keeps his voice and creative vision both fresh and consistent across platforms. The lessons learned over the course of his journey as a creator and collaborator — with a YouTube subscriber count over 32,500,000 — as well as insights on building your own brand, will provide real-world intel for those moving from traditional media into the creator space.