Session

Tuesday, February 3
1:30pm - 2:15pm
Chopin

Creatorverse convergence: the new alliances powering unscripted

Tuesday, February 3
1:30pm - 2:15pm
Chopin

Creatorverse convergence: the new alliances powering unscripted

The creator-led content revolution is reshaping media, dramatically shifting viewing habits, making "traditional" media want to join the party and partner with the creator community. For creators, as their brands mature, the opportunity to broaden their fan base has appeal. How to make it work for audiences and stakeholders is a work in progress. Hear how creators, producers, platforms and agencies are joining forces to drive what’s next in unscripted entertainment by developing new models, expanding reach and tapping into engaged communities.