Neil Waller is the Co-Founder and Co-CEO of Whalar Group, the leading global Creator company featuring a unique end-to-end Creator ecosystem inclusive of seven unique companies— a Creator and social agency, a 360° talent management company, an IRL campus for Creators and teams, an operating system managing digital talent, a venture studio, a ground-breaking gaming studio, and an education and consultancy hub.

Whalar Group works closely with today’s biggest brands, Creators, agencies, and leading platforms to source ideas and content directly from the communities they most want to reach and engage.

A self-confessed college dropout and a serial entrepreneur at heart, Neil and his business partner, James Street, co-founded nine businesses, including those in the direct-to-consumer (DTC space). In 2015, Neil and James won Shopify Build a Biz award for one of their DTC companies. After the rapid success of Creator marketing, Neil and James realized the potential
to improve social commerce, and Whalar was established in 2016, which has now evolved into Whalar Group.

Whalar Group was founded to inspire a new order in the marketing, advertising, and media landscape. Built for the Creator Economy and shaped by its evolution, with the mission to “liberate the creative voice,” Whalar Group is helping to define a growing segment of the Creator Economy ecosystem, attracting ad industry and tech veterans like Sir John Hegarty, Bob
Greenberg, Roxanne Taylor, Andrea Wong, Brad Smallwood, Harriet Seitler, and Steven Wolfe Pereira to its board. Whalar Group is fueling the conversation about how Creators and brands can create must-see content by inspiring action. Whalar Group has experienced triple-digit growth each year in the last three years, exceeding the previous year. Through the power of
Creators, Whalar Group is unlocking limitless possibilities under Neil’s leadership.

In under a decade, Whalar Group has become one of the fastest-growing companies in the Creator Economy, earning accolades such as Fast Company’s Most Innovative Workplaces, Ad Age’s Social Media/Influencer Agency of the Year, Campaign’s Social Media Agency of the Year, Adweek’s Creator Agency of the Year, and the distinction of being the first Creator agency to win a Cannes Lions.

Over the years, Neil has become a sought-after voice on the future of the Creator Economy, AI, and entrepreneurship, contributing insights to top publications including Ad Age, Adweek, Bloomberg, Business Insider, Fast Company, Financial Times, Forbes, Entrepreneur, and The Wrap, as well as speaking at premier global industry events. He was also named to the 2024 Class of Advertising Hall of Achievement, which honors industry leaders making a major impact in our industry and community.

Born and raised in the UK, Neil now lives in Los Angeles. Under his leadership, Whalar Group is proving that Creators aren’t just shaping culture, they are shaping the future of business itself.

LinkedIn: https://www.linkedin.com/in/neil-waller/