Sarah began her career in the entertainment industry at Liz Murdoch’s Shine Group, focusing on branded digital
initiatives in collaboration with prominent partners such as Yahoo, MasterChef, and The Office. She later discovered a
passion for platform strategy during her time at Hulu, where she was part of the content partner management team.
There, she oversaw operational workflows and managed relationships across a diverse portfolio of content partners,
ranging from major studios to independent creators.

Sarah then transitioned to the creator-focused side of the industry by joining Team Whistle (formerly Whistle Sports),
where she played a key role in launching the company’s FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising
Video on Demand) distribution businesses. In 2021, she co-founded Foundation Distribution, a boutique distribution
and consulting firm that supports filmmakers, producers, and creators in expanding their reach across AVOD, FAST, and
TVOD platforms. Under her leadership, the company has built a content library exceeding 4,000 hours across more than
50 platforms and has successfully launched over six FAST channels.

A project manager at heart, Sarah is based in her hometown of Cincinnati, Ohio. Her passion for operations and sales is
matched only by her dedication to cultivating strong, collaborative partnerships across the OTT ecosystem.