Session
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Sunday, January 28
9:00am - 10:45am
Salon C
MASTER CLASS: Social Media and The Three Cs: Content, Connection, Community
Sunday, January 28
9:00am - 10:45am
Salon C
MASTER CLASS: Social Media and The Three Cs: Content, Connection, Community
Over the last several years, the importance of social media in building buzz for programming has exploded, to the point where social media platforms have become content distributors and "networks" unto themselves. But how can you maximize the outreach for your content and build a community of superfans via social? In this master class, headed by Jumpwire Media’s Gavin McGarry, you’ll discover how content producers can connect with audiences and build communities through social media platforms, refine your community building strategies and learn how to work with networks to help to build compelling content for your show, learn what platforms you need to focus on in 2018 and find out why more social media communities will move behind paywalls.
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