Session
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Monday, January 29
2:45pm - 3:45pm
Salon L
Real Talk: Redefining Relevance - What Success Looks Like in a Post-OTT World
Monday, January 29
2:45pm - 3:45pm
Salon L
Real Talk: Redefining Relevance - What Success Looks Like in a Post-OTT World
Audience measurement methods and metrics have been bones of contention for some time now, but with the arrival of new platforms and their aggressive moves into premium content, retaining eyeballs and cultural relevance is a growing concern for cable nets and linear broadcasters. How is the disruption emerging from the big OTT players impacting “traditional” TV from a creative and business standpoint? How can, and should, different players from different platforms compete and collaborate? And how will content creators and producers benefit from the battle for audience?
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