In his role as Senior Vice President, Digital Content and Social for Discovery Digital, Fred Graver oversees the digital network teams across Discovery’s US portfolio to extend the brand’s reach across all digital media platforms.

A seasoned industry veteran with over 30 years of experience, Graver most recently served as Global Head of TV Creative for Twitter, responsible for building out the company’s global television team, as well as coordinating with Brand Strategy and Revenue teams. Graver created innovative ways for broadcasters, showrunners and talent to use Twitter to engage audiences, build loyalty, and increase ratings. He formed and managed innovative programs across Canada, Australia, Brazil, France, Italy, the Netherlands, and Germany. He created a Global Engagement Strategy for The Voice, which was used in 12 countries, and created Global Engagement Strategy for Big Brother, used in 6 countries.

Prior to his roles at Twitter, Graver served as EVP, Programming at Travel Channel and as an SVP at MTV Networks. Graver is an interactive board member for the National Academy of Television Arts and Sciences, and a board member for the Writer’s Guild Foundation. He is member of the Producer’s Guild of America, the Writer’s Guild of America and The Writer’s Guild Initiative. Graver has won multiple Emmy Awards, a NAACP Award, and a Webby Award.

Graver reports to Karen Leever, Executive Vice President/General Manager Digital Media, Discovery Communications, and is based in Discovery’s New York office.

Speaking on: MASTER CLASS: Social Media and The Three Cs: Content, Connection, Community