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Head of Alternative Originals
Brian Tannenbaum is Head of Alternative Originals for Roku, where he leads all aspects of original, alternative content for The Roku Channel. A key member of the team behind the launch of Roku Originals, he manages Roku’s alternative content strategy across all series commissions and development, including unscripted, format, and documentary series. He has overseen the development, production, and the launch titles on platform including: The Demi Lovato Show, the Jennifer Lopez executive produced Thanks a Million, Punk’d hosted by Chance the Rapper, Chrissy’s Court, Murder House Flip, and the Kris and Kendall Jenner produced Kirby Jenner.
Prior to joining Roku, Tannenbaum led Alternative and Unscripted programming for the short-form streaming service Quibi, managing a slate of more than 50 television titles. Tannenbaum got his start in the entertainment industry at Lionsgate, where he last served as Senior Vice President of Creative and Business Affairs, Alternative Programming. During his tenure, he guided the development and production of series for Lionsgate’s fast-growing alternative television business, including Kevin Hart: What the Fit (YouTube), Selling Sunset (Netflix), as well as You Kiddin’ Me (Facebook Watch), which he executive produced alongside Kim Kardashian West. Combining the responsibilities of a creative and business affairs executive, he also oversaw and negotiated all unscripted network agreements across broadcast, cable and streaming platforms on behalf of the studio.
Tannenbaum is a graduate of the University of Pennsylvania, where he received a BA in Politics, Philosophy, and Economics.