Vivi Zigler, President, Shine 360° & Digital, Shine America, oversees all marketing, branded entertainment, licensing, digital, research and live experiences for the company behind unscripted and scripted series including Masterchef, Masterchef Junior (Fox), The Biggest Loser (NBC), The Face (Oxygen) and The Bridge (FX).
Zigler spent 19 years of her career with NBCUniversal, where she won five Emmy Awards and held several top executive positions including President, NBCUniversal Digital Entertainment and Executive Vice President, Current Programs, NBC Entertainment. In 2012, Zigler was named one of the 100 Most Creative People in Business by Fast Company and was on The Hollywood Reporter’s Digital Power 50 list. In 2004, Zigler was named Marketer of the Year by Ad Age for her successful launch efforts behind Bravo’s Queer Eye for the Straight Guy.
Previously Zigler was Senior Vice President of Marketing & Advertising Services for The NBC Agency and Senior Vice President, Marketing, Bravo.
Speaking at: Making Sense of Marketing