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Sunday, January 28
| 9:00am |
MASTER CLASS: Social Media and The Three Cs: Content, Connection, Community (9:00am - 10:45am)Salon C Over the last several years, the importance of social media in building buzz for programming has exploded, to the point where social media platforms have become content distributors and "networks" unto themselves. But how can you maximize the outreach for your content and build a community of superfans via social? In this master class, headed by Jumpwire Media’s Gavin McGarry, you’ll discover how content producers can connect with audiences and build communities through social media platforms, refine your community building strategies and learn how to work with networks to help to build compelling content for your show, learn what platforms you need to focus on in 2018 and find out why more social media communities will move behind paywalls. Featuring:
   
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| 11:00am |
MASTER CLASS: New Buyers, New Mandates - Upping Your Pitching Game (11:00am - 12:45pm)Salon C The good news is that, with the ever-expanding amount of platforms moving into the unscripted and non-fiction space, there are more buyers to pitch to. But that means there are more buyers with specific programming needs and requirements that you’ll need to research and more prep work necessary to make the pitch count. Join our panel of experts for a comprehensive overview of the development and pitching processes and how they’ve evolved, and learn the new parts of the equation necessary for a winning pitch. Featuring:
Jacqui PitmanCEO, Casting Director & Executive Producer Pitman Casting Inc/ Partypit Productions Inc. 
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| 2:00pm |
MASTER CLASS: The More You Know - Structuring & Identifying Your Worker Relationships (2:00pm - 3:45pm)Salon C In the past decade, virtually every government agency with employee-related responsibilities has heightened its pursuit of employers which misclassify individuals as 1) independent contractors when they are actually employees or 2) as exempt employees when they are truly non-exempt. The government views such misclassifications as being unfair to the worker and depriving them (the government) of the revenue (taxes) it would ordinarily collect automatically if the worker is classified properly. This master class will focus on several key areas and questions that any employer must consider in structuring its worker relationships including: the tests government entities apply to the independent contractor vs. employee question; determining if an employee is exempt or non-exempt from overtime; protection or liability factors when using staffing companies; the consequences of getting it wrong; and more. Come prepared to gain some practical answers and efficient solutions. Featuring:
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